Post by account_disabled on Mar 11, 2024 4:15:29 GMT
Facebook bought Giphy for something like $400 million, according to the most credible sources. A nice sum for the creation of Alex Chung and Jace Coke, which is estimated to have a turnover of 5 million. The service will continue to operate and the 131 employees will be included in Instagram's organizational chart. giphy Giphy, with its 300 million daily active users, is the largest GIF archive on the World Wide Web. Every time you search for an animated image in iMessage, Twitter, Facebook, Telegram, Signal, TikTok, and many others, you are using the Giphy library. But why did Zuckerberg want to buy it, defying the risk of falling under the radar of the Antitrust? Three main reasons.
Data : Services that integrate Giphy into their applications give access to India Mobile Number Data their “device tracking ID”. This allows Giphy to intercept the words you type to search for GIFs and the identification number of the person who wrote them. It is not the telephone number, nor other data that allows us to understand who is behind that search, but only a number that allows us to trace the user's path in his browsing. Useful to allow understanding of the customer journey (not the customer) and making advertising more effective and efficient. An additional advantage for Facebook but not so decisive, if you consider that already today 50% of Giphy searches are made by users of its family of applications. Giphy is the vocabulary of Generation Z.
Culture : Giphy is both a search engine and a place for producing GIFs, but also stickers , videos and arcade games . An important showcase for many artists who transform moods into short animations. Every day 10 billion of these products of contemporary youth culture are seen by over 700 million people. Giphy is the vocabulary of generation Z. Owning it means trying to interpret its language and not losing contact with a dynamic world that escapes its walled gardens. Spaces : To continue to grow, Facebook must expand the places in which to place its advertisements and find creative ways for new forms of promotion. Giphy, which has not yet managed to fully monetize its content, represents an opportunity for companies to offer “branded content” that resonates with a young audience. At the moment, companies can buy a channel in which to host their creations, which will then be shown to millions of people.
Data : Services that integrate Giphy into their applications give access to India Mobile Number Data their “device tracking ID”. This allows Giphy to intercept the words you type to search for GIFs and the identification number of the person who wrote them. It is not the telephone number, nor other data that allows us to understand who is behind that search, but only a number that allows us to trace the user's path in his browsing. Useful to allow understanding of the customer journey (not the customer) and making advertising more effective and efficient. An additional advantage for Facebook but not so decisive, if you consider that already today 50% of Giphy searches are made by users of its family of applications. Giphy is the vocabulary of Generation Z.
Culture : Giphy is both a search engine and a place for producing GIFs, but also stickers , videos and arcade games . An important showcase for many artists who transform moods into short animations. Every day 10 billion of these products of contemporary youth culture are seen by over 700 million people. Giphy is the vocabulary of generation Z. Owning it means trying to interpret its language and not losing contact with a dynamic world that escapes its walled gardens. Spaces : To continue to grow, Facebook must expand the places in which to place its advertisements and find creative ways for new forms of promotion. Giphy, which has not yet managed to fully monetize its content, represents an opportunity for companies to offer “branded content” that resonates with a young audience. At the moment, companies can buy a channel in which to host their creations, which will then be shown to millions of people.