Post by account_disabled on Mar 11, 2024 3:53:32 GMT
Zuckerberg announced Shops , a tool that will allow you to easily build a product storefront within Facebook. The release will be gradual and, in the summer, it will also be extended to Instagram, but initially only in the United States. facebook shops How does Facebook Shops work? Facebook Shops, for the moment, is used to create a beautiful showcase but not a shop. Anyone who has a page will be able to choose the products to include in the catalogue, uploading the photo, characteristics, prices and customizing the graphic appearance. To facilitate insertion, products can also be acquired from a pre-existing catalog on specific ecommerce platforms (Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube, Feedonomics).
At this point the shop window will be visible to everyone, but the user will only India Mobile Number Data be able to start the order and not complete the payment within Facebook. The in-app checkout operation , which involves paying with the credit card information entered once and for all by the customer, is still available only for a limited number of companies and only for Instagram. It seems to be understood that merchants who use Shopify , a partner of the initiative, will be able to build the storefront on Facebook and take advantage of Shopify's checkout function . Artificial Intelligence and ecommerce GrokNet was also unveiled yesterday , a system that uses artificial intelligence, trained on 100 million photos, to recognize the products present in the images and catalog them appropriately. He seems to be able to identify tens of thousands of attributes in a photo, from the specific brand to color and size.
GrokNet, which will also be released for Shops, already supports Facebook Marketplace: when the user uploads a photo of an object, the system suggests the description to use (similar to what eBay does). Useful for speeding up these manual operations. The long-term vision is to enable the purchase of any item visible to the user of the Facebook family platforms. Beyond that, GrokNet's abilities could be used to build personal assistants that can make purchasing suggestions. An attempt was made by Amazon with Echo Look , which then fell into oblivion.
At this point the shop window will be visible to everyone, but the user will only India Mobile Number Data be able to start the order and not complete the payment within Facebook. The in-app checkout operation , which involves paying with the credit card information entered once and for all by the customer, is still available only for a limited number of companies and only for Instagram. It seems to be understood that merchants who use Shopify , a partner of the initiative, will be able to build the storefront on Facebook and take advantage of Shopify's checkout function . Artificial Intelligence and ecommerce GrokNet was also unveiled yesterday , a system that uses artificial intelligence, trained on 100 million photos, to recognize the products present in the images and catalog them appropriately. He seems to be able to identify tens of thousands of attributes in a photo, from the specific brand to color and size.
GrokNet, which will also be released for Shops, already supports Facebook Marketplace: when the user uploads a photo of an object, the system suggests the description to use (similar to what eBay does). Useful for speeding up these manual operations. The long-term vision is to enable the purchase of any item visible to the user of the Facebook family platforms. Beyond that, GrokNet's abilities could be used to build personal assistants that can make purchasing suggestions. An attempt was made by Amazon with Echo Look , which then fell into oblivion.